Guide
Research, guides and practical advice on AI search, GEO and AEO.
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Higher website rankings: A table for choosing the right page
Google ranks individual pages, even when a request concerns the whole website. Use Search Console to sort URLs into four categories and choose a page to improve.
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Technical SEO: 8 essential checks
A technical SEO checklist for your development team, with verification methods, pass criteria, official Google documentation, and rules for AI search bots.
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Google not indexing your page? What to fix and when to request indexing
Some indexing issues need a request; others require changes to the page or server. Learn what to fix, how canonical issues differ, and when to request indexing.
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Google Search Console setup: Domain vs. URL-prefix properties
Choose a Domain or URL-prefix property, find an ownership verification method that works for your site, and understand DNS verification delays and TTL.
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Google AI search: How to check whether your brand appears
Check whether your brand is cited in AI Overviews above Google's search results or in the AI Mode tab below the search box. Keep a weekly citation record and compare it with Search Console's performance report.
Read article: Google AI search: How to check whether your brand appearsGuide ·
Which blogs can you register with Google and Naver?
Compare blog registration options for Google and Naver, learn how Naver Blog posts enter search, and check which AI search bots each channel allows.
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How to compare SEO agency quotes beyond price
Compare SEO quotes by scope, ownership, measurement, links, and deadlines. Check your Search Console data before the meeting and identify ranking guarantees to avoid.
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Why you rank high on Google but get no clicks
Use Search Console to find queries ranking in the top 10 with zero clicks. Compare impressions, rankings, and clicks, then check what appears above your result.
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Checking Google indexing: Which tool to trust when results differ
Compare site: search, URL Inspection, the Page Indexing report, and search impressions. Learn which result to use and how to recover pages removed from the index.
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How to use Google Search Console: What the metrics mean
Understand clicks, impressions, CTR, and average position; compare Queries and Pages totals; and find indexing, sitemap, and AI Overview data in Search Console.
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Registered your site with Google but still not showing up? What to check
Register and verify your site in Search Console, request indexing, and track its first search impression. Use indexing status to decide what to fix if it still does not appear.
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Choosing an AEO or GEO marketing agency: What to check and which sources AI cites
Understand what AEO and GEO agencies do, which sources AI cites when recommending agencies, and what evidence, questions, and traffic data to check in a proposal.
Read article: Choosing an AEO or GEO marketing agency: What to check and which sources AI citesGuide ·
Free AI visibility audit reports from GEO agencies: What to check before requesting one
When PION asked ChatGPT and Gemini 44 times where to get a free AI visibility audit report, 95% of the sources were tool or agency websites. The most frequently recommended option was a self-service tool that scores a URL. This article explains how scoring tools differ from reports based on actual prompt testing and what a report should contain.
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ChatGPT and Gemini visibility: What to handle in-house and when to hire a GEO agency
We asked for a provider to help companies appear in ChatGPT and Gemini search 44 times. In 33 answers, AI gave instructions without naming a vendor. These answers show which tasks you can handle in-house and which need a GEO agency.
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Choosing a GEO agency: What to compare before hiring a consultant
We asked ChatGPT and Gemini which GEO consulting provider to choose 46 times and counted 551 citations. See how AI selects providers and how to compare agencies using six consulting deliverables.
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What kind of GEO consulting suits an early-stage startup?
What should a startup with one marketer and a limited budget get from GEO consulting? This guide covers consulting deliverables, work to keep in-house, and when to hire an agency.
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GEO services for hospitals and clinics: Working within medical advertising rules
Hospitals and clinics can use GEO services even when treatment testimonials cannot be used. This guide covers medical content that AI can cite and the media subject to prior advertising review in Korea.
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GEO agency recommendations: Why AI answers change and how to choose
We asked ChatGPT and Gemini for GEO agency recommendations 44 times and tallied 601 cited sources. Here is why the answers change every time, and the five items to verify before signing a contract.
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Generative engine optimization: What can you outsource?
See what GEO outsourcing includes: deliverables for owned content, external channels, and measurement, plus the work your team still needs to handle.
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What does a ChatGPT marketing agency do?
ChatGPT marketing agencies may run ads or help brands appear in AI answers. Learn how these services and their measurement methods differ, and what to check in a proposal.
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5 checks for your brand's AI visibility
A 5-step checklist for verifying whether your brand appears in ChatGPT, Perplexity, Gemini, and Claude answers using transparent data. It covers the process from checking crawler access to measuring citation share.
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How AI citation rates change when a GEO agency handles content publishing
A turnkey GEO agency that runs content creation, publishing, external-channel distribution, and monitoring as a single cycle can empirically measure changes in AI citation rates 4 to 12 weeks after publishing. Consulting provides only strategy design.
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The 4 stages of integrated GEO agency services: from AI visibility audit to content publishing and share-of-voice measurement
The 4 stages of integrated GEO agency services: diagnostics, strategy, execution, and measurement, including content publishing. Learn which tasks the agency handles and which remain with the client.
Read article: The 4 stages of integrated GEO agency services: from AI visibility audit to content publishing and share-of-voice measurementGuide ·
5 reasons your brand doesn't show up in ChatGPT and Gemini
If your brand isn't found in ChatGPT or Gemini, the problem isn't your ad budget or your SEO score. We diagnose the 5 structural reasons AI models fail to recognize your brand as a trustworthy entity.
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What is an outsourced AI visibility audit, and how does it work?
An outsourced AI visibility audit systematically measures how often a brand is cited and recommended across AI search engines such as ChatGPT, Perplexity, Gemini, and Claude, and identifies improvements. This article explains the audit process and key checks step by step.
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An 8-point AEO content checklist to improve AI search citation rates
We've organized the structural conditions of content that ChatGPT, Perplexity, Gemini, and Claude actually cite into an 8-item checklist. It also covers AEO application priorities and measurement methods.
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7 checks for automated blog management before choosing a GEO agency
Before choosing a GEO agency, use these seven checks to assess its automated blog management service. Verify the full scope, from publishing and AI citation structure to performance measurement.
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AI marketing strategy: a practical guide for K-beauty brands entering North America
Learn how K-beauty brands entering North America can structure GEO/AEO content and adapt their strategy to earn citations and recommendations in ChatGPT, Perplexity, and Gemini answers.
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How to structure content to increase AI search citations
A step-by-step breakdown of the structural design principles that get AI search engines like ChatGPT, Perplexity, Gemini, and Claude to cite your brand's content in their answers. It covers the five content conditions that raise citation odds and how to design trust signals.
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The complete schema markup guide for AEO: FAQPage, Product, Organization
PION explains how to apply schema markup for AEO, covering BlogPosting, FAQPage, BreadcrumbList, Organization, and Product JSON-LD, along with practical validation tools.
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5 ways to check whether your brand appears in ChatGPT's answers
Five ways to check whether your brand appears in ChatGPT's answers. PION covers multi-engine comparison, share-of-voice, citation back-tracing, and time-series tracking.
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SEO vs. AEO vs. GEO: the differences and which to adopt first
A comparison table and decision criteria covering the definitions, units of measurement, and adoption order of SEO (rankings), AEO (answer citations), and GEO (AI output visibility), including the four-step flow PION uses to diagnose clients.
Read article: SEO vs. AEO vs. GEO: the differences and which to adopt first