A 4-week measurement record from one high-involvement B2C service
It covers changes in AI answer citation rank and share, the structure of the published articles, how the CTAs were adjusted and the measurement conditions for each metric.
Client A · high-involvement B2C service
AI answer citation share: 7.2% → 27.0%
Among 24 competitor brands
Numbers in the report
| Metric | Result | How it is counted | Period | Case report |
|---|---|---|---|---|
| AI answer citation share | 7.2% → 27.0% | Client A's share of all the times the 24 main competitor brands were selected as sources in AI answers. Based on 7 target questions and 4 engines, summing the last 7 measurements per engine. | 4 weeks of measurement | pp. 5, 9 |
| AI answer citation rank | No. 7 → No. 1 | Based on the same 24 main competitor brands. No. 7 is the first-day measurement and No. 1 the measurement 20 days after publishing. On the last measurement day, the gap to the previous leader was 1.2%p. | First and last measurement days | p. 5 |
| CTA click rate from external visits | 13.3% | The share of external visits in which an in-article consultation button was clicked. Visits arriving from the client's main website are excluded. This metric is different from the number of consultation requests received. | Verified 22 days after publishing | pp. 6, 9 |
Scope of interpretation This is a before-and-after observation, not an experiment that isolates the effect of other factors. It is a single case, and results vary by industry and question.
Contents by page
p.2
p.5
p.9
- p.1 Cover
- p.2 Summary: No. 1 among 24 competitor brands 20 days after publishing
- p.3 Starting point: a 19.5%p gap to the previous leader on the first measurement day Share on the first measurement day: Client A 7.2%, previous leader 26.7%
- p.4 PION's work: choosing questions, publishing articles and adjusting consultation buttons How the questions were chosen and how the published articles were structured
- p.5 Trend in AI answer citation share The share trend counted from the publishing day, and when Client A passed the previous leader
- p.6 CTA click rate from external visits What the external CTA click rate counts and how the buttons were adjusted
- p.7 How PION operates
- p.8 Next steps
- p.9 Measurement conditions and scope of interpretation Measurement conditions and scope of interpretation for each metric
Questions we often get about the report
Does the report name the client?
No. Client A is a single high-involvement B2C service, and its name and specific industry are not disclosed.
Will you contact me after I get the report?
Yes. PION may contact you about a consultation at the phone number or email address you entered. If you would rather not be contacted, let us know at zach@getpion.com.
Where are the measurement conditions?
The appendix on page 9 lists each metric's measurement conditions, period, data sources and scope of interpretation.
To get the same measurement for your brand's category, request a consultation.
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