A 4-week measurement record from one high-involvement B2C service
It covers changes in AI answer citation rank and share, the structure of the published articles, how the CTAs were adjusted and the measurement conditions for each metric.
Client A · high-involvement B2C service
AI answer citation share: 7.2% → 27.0%
Among 24 competitor brands
Numbers in the report
| Metric | Result | How it is counted | Period | Case report |
|---|---|---|---|---|
| AI answer citation share | 7.2% → 27.0% | Client A's share of all the times the 24 main competitor brands were selected as sources in AI answers. Based on 7 target questions and 4 engines, summing the last 7 measurements per engine. | 2026.7.27~8.24 | pp. 6, 9 |
| AI answer citation rank | No. 7 → No. 1 | Based on the same 24 main competitor brands. No. 7 is the July 27 measurement and No. 1 the August 24 measurement. On August 24, the gap to the previous leader was 1.2%p. | Measured 2026.7.27 and 8.24 | p. 6 |
| CTA click rate of external sessions | 13.3% | The share of external sessions in which an in-article button for a quote, a service inquiry or a phone call was clicked. Sessions arriving from the client's main website are excluded. This metric is different from the number of consultation requests received. | Verified as of 2026.8.26 | pp. 5, 9 |
| Google Search impressions | 202 a day | A simple average: the 6 content pieces' total of 2,428 Google Search Console impressions divided by the 12 days counted. Daily source data was not available, so the figure was calculated from the total. | 2026.8.4~8.15 | p. 9 |
| Unique visitors to the content | 247 visitors | Based on content visit logs. It includes visits that came through the client's main website, and because it is counted differently from the CTA click rate, the two cannot be converted into each other. | 2026.8.4~8.15 | pp. 7, 9 |
Scope of interpretation This is a before-and-after observation, not an experiment that isolates the effect of other factors. It is a single case, and results vary by industry and question.
Contents by page
- p.1 Cover
- p.2 Results summary
- p.3 Situation and problem: the 19.5%p gap at the start of measurement Share on the first measurement day: Client A 7.2%, previous leader 26.7%
- p.4 PION's work: question design, article publishing and CTA tuning How the questions were chosen and how the published articles were structured
- p.5 CTA click rate of external sessions CTA types (quote, service inquiry, phone call) and how they were adjusted
- p.6 Trend in AI answer citation share for target questions
- p.7 Customer traffic results, counted separately by metric
- p.8 Next steps
- p.9 Measurement conditions and sources Measurement conditions, periods and data sources for each metric
Questions we often get about the report
Does the report name the client?
No. Client A is a single high-involvement B2C service, and its name and specific industry are not disclosed.
Will you contact me after I get the report?
Yes. PION may contact you about a consultation at the phone number or email address you entered. If you would rather not be contacted, let us know at zach@getpion.com.
Where are the measurement conditions?
The appendix on page 9 lists each metric's measurement conditions, period, data sources and scope of interpretation.
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