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GEO measurement

PION asks ChatGPT, Gemini, Google AI Overviews and AI Mode the same questions on a set schedule and records brand mentions and source citations separately.

Measure
Repeated measurement on 4 engines
Records
Brand mentions and source citations, kept separate
Reporting
PIONsight access, regular reports
Process

The same questions, asked again on a set schedule and recorded

  1. 01

    Choosing questions

    Build the list of questions customers ask AI

  2. 02

    Repeated measurement

    Ask the same questions on 4 engines on a set schedule

  3. 03

    Record mentions and citations

    For each answer, record brand mentions, source citations and the competitor brands that appeared instead

  4. 04

    Dashboard and reports

    PIONsight dashboard access and regular reports

The same questions are measured again in the next round

What we measure

The measurements your marketing team receives

Brand mentions
Whether your brand name appears in the answer text
Source citations
Whether a page of your brand is cited as a source of the answer
Competitor brands
Main competitor brands that appeared instead of your brand
Cited sources
Pages the answers cite
Full answer
Full answers from the 4 engines, available in PIONsight
Regular reports
Results for each question and how they change from round to round
Questions and answers

Common questions about GEO measurement

Where can we view the results?

Full answers, cited sources and competitor brands for each question are available in the PIONsight dashboard. PION also sends a regular report that summarizes the results.

What is the difference between a mention and a citation?

A mention is when your brand name appears in the answer text. A citation is when a page of your brand is used as a source of the answer. PION records the two separately.

Why ask the same question more than once?

AI answers change each time you ask. PION asks the same questions on 4 engines on a set schedule and judges by how many times out of how many your brand appears.

Does it include writing content?

No. GEO measurement covers measurement, records and reports. Writing and publishing content is part of managed GEO.

Can we move on to consulting or managed GEO after measurement?

Yes. Choose GEO consulting to set the order of fixes, or managed GEO to hand over content publishing and improvements as well. The question list you have been measuring becomes the basis for the next step.

Request a consultation

We start by measuring where you stand today

Get an analysis report on how your brand appears in AI answers.

What the analysis report includes

Full answer
Full answers from the 4 engines
Competitor brands
Main competitor brands that appeared instead of your brand
Cited sources
Pages the answers cite
Bot access check
Whether AI search bots are blocked
Consultation languages
Korean, English
Email
zach@getpion.com

Consultation request

Only company, name, job title and one contact needed

Contact

A phone number or an email is enough.

Share a bit more and we can run a deeper assessmentAdd optional detailsAll optional

If you add it, the analysis report will also cover a bot access check.

Your current situation

Select only what applies.

What we collect and why

Items collected: company, name, job title, and at least one of phone number and work email; if you enter or attach them, also website, competitor brands to compare, how you heard about PION, current situation and basics check results. Collected automatically: pages visited and traffic channel. Purpose: contacting you about the consultation. Retention: 3 years; if you request deletion, we delete the data without delay. You may refuse consent, but we cannot accept your consultation request without it.

We use this information only to contact you about the consultation.