AX·GEO agency

PION makes AI recommend your brand.

We publish content that AI recommends,
and measure it systematically.

Client A case, 4 weeks of measurement

No. 7 → No. 1
AI answer citation rank among 24 competitor brands
13.3%
CTA click rate from external visits

Client A · high-involvement B2C service

AI answer citation share: 7.2% → 27.0%

Among 24 competitor brands

Client A 7.2% → 27.0%, Previous leader 26.7% → 25.8%

Brands we've worked with

AI transformation

Beyond marketing, GEO is the foundation for AI transformation

  1. 01 Now

    AI recommends brands

    AI picks brands when it answers customer questions

  2. 02 Spreading

    AI in everyday work

    Chatbot support · Marketing materials

  3. 03 Coming next

    AI books and pays

    AI agents choose a brand and pay

GEO For AI to trust a brand

Accurate, consistent brand data has to build up over time

More on AI transformation

Solutions

PION's three solutions

  1. 01

    Site-wide information overhaul

    Brand information that AI reads, accurate and consistent

    The foundation for AX

  2. 02

    Trustworthy content

    Writing that people and AI trust and cite

  3. 03

    Repeated AI visibility tracking and improvement

    We track how each question's answers change, then revise

Fix → Publish → Measure → Improve

We repeat four steps until your brand has a place in AI answers.

Measurement method · PIONsight

We record mentions and citations separately

Read every answer, question by question, in PIONsight.

  • Cited as a source
  • Mentioned in text only
  • Did not appear
Example · the same question on 4 engines, 8 times

Question Recommend a gentle sunscreen for sensitive skin

Select an engine to switch the answer.

Illustrative example, not actual measurements.

Full answer ChatGPT, run 8 Example, fictional brands
For sensitive skin, people often start by comparing mineral sunscreens without fragrance or alcohol. Frequently recommended products are the mineral sunscreen from Our Brand and the tone-up sunscreen from Brand B. If a white cast bothers you, compare Brand C as well.

Brands in the answer

  1. Our Brand
  2. Brand B
  3. Brand C

Sources

  1. blog.our-brand.example Our Brand article, cited as a source
  2. community.example Community post
  3. brand-b.example Competitor brand page
Full answer Gemini, run 8 Example, fictional brands
Choose a sunscreen for sensitive skin by its UV filters and whether it contains fragrance. Brand B and Brand C are often recommended, and the mineral line from Our Brand is also an option.

Brands in the answer

  1. Brand B
  2. Brand C
  3. Our Brand

Sources

This run's answer has no source list.

Full answer Google AI Overviews, run 8 Example, fictional brands
Sunscreens for sensitive skin are often chosen by their UV filters and whether they contain fragrance. Frequently recommended products are the mineral sunscreens from Our Brand, Brand B and Brand C.

Brands in the answer

  1. Our Brand
  2. Brand B
  3. Brand C

Sources

  1. blog.our-brand.example Our Brand article, cited as a source
  2. community.example Community post
  3. brand-b.example Competitor brand page
Full answer AI Mode, run 8 Example, fictional brands
Products with many reviews include Brand B and Brand C. If you want a fragrance-free product, Our Brand is also worth comparing.

Brands in the answer

  1. Brand B
  2. Brand C
  3. Our Brand

Sources

  1. brand-b.example Competitor brand page
  2. video.example Review video
What changes

What your brand and PION change together

01

A well-run website

  • Only reviewed articles go live
  • Steady upkeep with nothing broken
  • A site for both people and AI
02

AI recommendations you can check within a month

  • Answers tracked per question, not by publishing volume
  • See the answer changes yourself within 4 weeks
  • Results reported in numbers
03

Where AX starts

  • Connecting AI agents to booking and payment

    We organize products, prices and booking conditions so AI agents can read them, and design with you how to connect them to your booking and payment systems.

  • Internal chatbot

    We build a chatbot that answers customer and internal questions, using the brand information we organized as its source.

  • A database for marketing work

    We gather product information, FAQs and supporting sources in one place so content and marketing materials start from the same source.

Scoped separately

Steps Baseline measurement → Website cleanup → Content publishing → Analysis of AI answer changes

How it works

What PION does after your consultation request

Send a consultation request, and after a meeting about your goals we start with a baseline measurement.

  1. 01

    Baseline measurement

    Collect AI answers and cited sources for the target questions

  2. 02

    Website cleanup

    Review a sample draft together and fix site information

  3. 03

    Content publishing

    Publish new articles and updates to existing ones after review

  4. 04

    Analysis of AI answer changes

    Analyze how the answers changed and set the next goals together

Pricing details

Questions and answers

Questions we often get before a consultation

If your question is not answered here, add it to your consultation request.

What does PION do?

PION is a GEO agency with an office in Gangnam-gu, Seoul. We choose the questions customers ask AI and ask them again on ChatGPT, Gemini, Google AI Overviews and AI Mode on a set schedule. For questions where the brand is not cited as a source, we write articles and publish them on the brand's domain.

What is GEO?

GEO (Generative Engine Optimization) is the work of preparing content so that answers generated by AI search, such as ChatGPT, Gemini, Google AI Overviews and AI Mode, cite a brand as a source.

How is GEO different from SEO?

SEO raises a page's rank in the list of search results. GEO gets a brand cited as a source inside AI-generated answers, which requires pages with clearly organized facts that AI would choose as sources. Google AI Overviews and AI Mode cite pages from Google's search index, so the two are done together on the same pages.

What does AX mean?

AX (AI transformation) means bringing AI into work such as customer support, booking and marketing. PION handles GEO, which puts the brand information underneath that work in accurate, consistent order. Extensions such as connecting AI agents to booking and payment, or an internal chatbot, are scoped separately.

When do GEO results start to show?

It depends on the industry and the questions. Client A ranked No. 7 in AI answer citations among 24 competitor brands on the first measurement day and reached No. 1 twenty days after publishing.

What is PIONsight?

PIONsight is the AI search measurement tool PION built. It stores the measured answers in full, with their cited sources, for each question, and clients can look up the original answers in PIONsight directly. It is also available through GEO measurement, our measurement-only service.

Do you only measure, or do you publish articles too?

We handle publishing too. We find questions where the measurement shows the brand is not cited as a source, write and publish articles for them, and then measure again with the same questions.

Do we need to change our website for managed GEO?

Articles are published on a brand subdomain blog or a new domain, and the brand owns them. If the main site has settings that keep bots out or is missing product information, PION suggests changes and works with your IT team to apply them.

Why doesn't our site show up in ChatGPT search?

Possible causes include a robots.txt setting that blocks OAI-SearchBot, pages rendered only by scripts that reach bots as a blank screen, and pages where specifications and prices exist only inside images or PDFs.

How is pricing set?

Based on the analysis report and our meeting, we set the number of questions, the engines measured and monthly publishing volume, then provide a quote. You can choose a fixed fee, a performance fee or a hybrid.

How do we start a consultation?

After you send a consultation request, we first meet to go over your business and the scope you want to hand over. We then measure AI answers to questions in your brand's category, share the results as an analysis report and, based on them, propose the right mix of GEO measurement, GEO consulting and managed GEO.

Request a consultation

We start by measuring where you stand today

Get an analysis report on how your brand appears in AI answers.

What the analysis report includes

Full answer
Full answers from the 4 engines
Competitor brands
Main competitor brands that appeared instead of your brand
Cited sources
Pages the answers cite
Bot access check
Whether AI search bots are blocked
Consultation languages
Korean, English
Email
zach@getpion.com

Consultation request

Only company, name, job title and one contact needed

Contact

A phone number or an email is enough.

Share a bit more and we can run a deeper assessmentAdd optional detailsAll optional

If you add it, the analysis report will also cover a bot access check.

Your current situation

Select only what applies.

We use this information only to contact you about the consultation.