How to get a brand into AI answers, with the measures we use to track it.
Choosing an agency
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A company that hires an SEO consultant receives an audit report, a keyword roadmap, and a technical spec, while its own developers and content staff edit the site and publish posts. Under an agency contract, the vendor also handles implementation, and you verify it with URL Inspection in Search Console.
PION
PION is a Seoul-based agency specializing in GEO (generative engine optimization). Representative: Park Seong-ho. Business registration number: 150-71-00590. Website: www.getpion.com. PION publishes content, improves site structure, and measures AI answers so that client brands are mentioned in answers from ChatGPT, Gemini, and Google AI Overviews.
Choosing an agency
Check a marketing agency's monthly report by pulling the numbers again with the same property, date range, and settings: impressions and clicks in Search Console, sessions and conversions in GA4, and ad conversions in each ad platform's manager. We also explain why report numbers differ from the source and what to ask the agency once you have finished checking.
Content and structure
The economic rights in content written by a blog agency pass to your company only if the contract contains an assignment clause, and whether a post stays up or is deleted is decided by the owner of the domain and account where it was published. Citing the original text of laws and terms, this article also explains ownership by publishing channel, the difference between an assignment and a license, Naver's account policy, and how to disclose reviewer-program posts.
Choosing an agency
Give an SEO agency no more than Full user in Search Console, Marketer in Analytics, Editor in WordPress and Standard access in your ads account, and keep the Owner and Administrator roles on company accounts. This article also covers the deliverables and exit procedures to put in the contract.
Search visibility and indexing
Requests for higher website rankings usually concern the whole site, but Google ranks each page separately. This article explains how to view the Search Console performance report by page, sort your URLs into four categories and choose one target page.
Search visibility and indexing
We turned the technical SEO checkpoints into a table you can hand straight to your development team. Each item comes with a verification method, pass criteria and the official Google document, and we also checked the rules that apply separately to AI search bots.
Search visibility and indexing
Sort the reasons in the page indexing report into those a request resolves and those that need a page or server fix. Covers where to fix each reason, how to tell the three canonical URL reasons apart, and when and how often to request Google indexing.
Search visibility and indexing
How to choose between a domain property and a URL prefix property for Google Search Console registration, which of the five ownership verification methods your site can use, and why DNS verification doesn't go through right away.
AI answer visibility
Google AI search appears in AI Overviews above the search results and in the AI Mode tab below the search box. Learn how to check with a weekly record table whether your brand is cited there, and where Search Console's performance report counts these impressions.
Search visibility and indexing
A Naver Blog runs into Search Advisor's host-level rule and has no way to verify ownership in Search Console, so it cannot be registered with either. This article explains where each type of blog can be registered, how Naver Blog posts get into search, and how far robots.txt blocks AI search bots.
Choosing an agency
Compare SEO agency quotes not by price but by putting scope of work, deliverable ownership, measurement criteria, change-history sharing, link terms and delivery deadlines into one table. This article also explains which Search Console indexing figures to write down before the meeting, why to rule out ranking guarantees, and whether to split the work with a Naver SEO agency.
Search visibility and indexing
If you rank high on Google but get no clicks, AI Overviews or ads have taken over the first screen of results, or the query intent doesn't match your page. Learn how to compare Search Console metrics by query and record the first screen for queries ranking in the top 10 with 0 clicks.
Search visibility and indexing
Check Google indexing with site: search, Search Console URL Inspection, the Page Indexing report, and the page filter in the Performance report, and judge a single page by its URL Inspection value. Learn how to read each combination of conflicting values and how to recover pages dropped from the index.
Search visibility and indexing
How to use Google Search Console, in the order the screens appear after registration. Covers what clicks, impressions, CTR, and average position mean, why the Queries and Pages tab totals don't match, where the indexing and sitemap reports are, and where AI Overview impressions are counted.
Search visibility and indexing
Registering with Google Search means verifying ownership in Search Console; search visibility starts only after Google indexes your pages. Covers the steps to register your site with Google, what to record from publishing to the first impression, and what to do for each indexing status if you still don't appear after registering.
Choosing an agency
AEO marketing and GEO marketing are usually two names for the same work. Covers the four stages an agency actually carries out, how to count the sources AI cites for agency-recommendation questions, and the original measurement data, question sources, and traffic tracking to look for in a proposal.
AI answer visibility
When PION asked ChatGPT and Gemini 44 times where to get a free AI visibility audit report, 95% of the sources were tool or agency websites, and the most frequently recommended option was a self-service tool that scores a URL. This article explains how scoring tools differ from reports based on measured prompts and what a report should contain.
Choosing an agency
We asked 44 times for a provider that can help a company appear in ChatGPT and Gemini search, and 33 answers explained how to do it yourself without recommending a vendor. We sorted the tasks in those answers into work you can do in-house and work to hand to a GEO agency.
Choosing an agency
We asked ChatGPT and Gemini 46 times which GEO consulting provider to choose and counted 551 cited sources. This article explains how AI builds its provider lists and how to compare GEO agencies by the consulting deliverables a proposal should include.
Choosing an agency
For an early-stage startup, the right GEO consulting covers only diagnosis and design from outside, while publishing runs in-house. This article explains the deliverables to get from consulting, the minimum publishing cycle to run in-house, and the signs that it is time to outsource publishing.
Choosing an agency
Hospitals and clinics can use GEO agency services too. This article explains which types of medical content get cited in AI answers when treatment testimonials cannot be used, which media are subject to prior review of medical advertising in Korea, and the content review process and timeframe for assessing results.
Choosing an agency
We asked ChatGPT and Gemini for GEO agency recommendations 44 times and tallied 601 cited sources. This article explains why the answers change every time and the five items to check before signing a contract.
Choosing an agency
With generative engine optimization (GEO) outsourcing, you can hand over work in three areas: owned content, external channels and measurement. This article explains the deliverables in each area, the work the advertiser must do itself, the time needed to assess results, and contract formats.
Choosing an agency
ChatGPT marketing agency services cover both running ads, which means buying ad space, and answer visibility, which means getting a brand cited in the body of answers. This article explains how the two kinds of work are done, how their results are measured, and what to ask about in a proposal.
AI answer visibility
An AI visibility audit checklist for checking whether your brand appears in ChatGPT, Perplexity, Gemini, and Claude answers. It explains query selection and per-engine testing, crawler accessibility, content format, competitive comparison, and metric measurement step by step.
Content and structure
If a GEO agency also handles content publishing, you can measure changes in AI citation rates 4 to 12 weeks after publishing. This article explains the difference between consulting and an agency service that includes publishing, how long it takes for citation rates to change, and the metrics to measure.
Choosing an agency
Integrated GEO agency services run in four stages: AI visibility audit, strategy design, content writing and publishing, and share measurement. This article explains the work and deliverables at each stage, and what the client and the agency each handle.
AI answer visibility
Your brand doesn't appear in ChatGPT and Gemini answers because AI models don't recognize it as a trustworthy entity. We explain the causes and fixes, grouped into too few external mentions, content format, inconsistent information across platforms, platform activity, and differences in how each engine cites sources.
AI answer visibility
An outsourced AI visibility audit measures how often ChatGPT, Perplexity, Gemini, and Claude cite and recommend your brand in their answers, and sets improvement priorities. This article covers the audit process, what gets checked, what the result metrics mean, and what to check when choosing an agency.
Content and structure
We turned the format conditions of content that ChatGPT, Perplexity, Gemini, and Claude cite into a checklist. Each item comes with how to implement it, and we explain each engine's citation traits, application priorities, and how to measure citation rates.
Content and structure
Yes, there are GEO agencies that run everything through content publishing. This article explains what an integrated agency should handle, how to spot services that are GEO in name only, and the automated blog management checklist to use before agency meetings, along with the order for applying it.
GEO and AI search basics
The steps K-beauty brands entering North America can follow to design GEO content formats, distribute content by engine, and measure mention and citation rates so they are cited and recommended in ChatGPT, Perplexity, Gemini, and Claude answers.
Content and structure
To get ChatGPT, Perplexity, Gemini, and Claude to cite your brand's content in their answers, you need definition sentences, a heading hierarchy, an FAQ format, source citations, and schema markup together. This guide covers article format, trust signals, topic clusters, and citation measurement, in that order.
AI ads
ChatGPT Ads advertisers get standard metrics such as impressions, clicks, and spend, plus conversion metrics captured through the pixel and the Conversions API, but not raw conversation text or the absolute frequency of questions within a category. This article explains the scope set out in OpenAI's official documentation and the reasons behind it.
AI ads
Korean legal entities can now run ChatGPT ads themselves through OpenAI Ads Manager, and ads for users in Korea started on June 19, 2026. This article covers the sign-up requirements, where ads appear, the data you get and the data you don't, how ads differ from citations in the answer body, and the order in which to start.
AI answer visibility
ChatGPT, Perplexity, Gemini, and Claude differ in how they show citations, whether they run real-time search, and which pages they favor. This article compares the four engines' citation patterns in a table and engine-by-engine notes, and explains how to decide by measurement which engine to work on first.
Content and structure
Schema markup for AEO is JSON-LD placed in the page HEAD. Covers which types to use on content articles and company sites, how to write BlogPosting, FAQPage, BreadcrumbList, Organization, and Product, and the tools to validate them before deployment.
AI answer visibility
A step-by-step guide to checking for yourself whether your brand appears in ChatGPT's answers. It also covers the cost of each method and when to start it: entering prompts into ChatGPT yourself, multi-engine comparison, competitor share of voice (SoV), back-tracing cited sources, and automating repeat measurement.
Content and structure
This article explains the characteristics of pages that ChatGPT, Perplexity, and Google AI Overviews often excerpt into their answers. It covers first-sentence answers, question-style headings, schema that matches the body, authoritative sources within sentences, and a two-tier layout of a short answer and a long body, along with priorities by page type.
PION
We compare PION with general SEO agencies and overseas AEO SaaS (Otterly, Profound, etc.) on the same criteria. Covering Korean-language question measurement, an in-house publishing engine, and a full service that runs measurement, content creation, and publishing for you, we explain which organizations each option suits.
GEO and AI search basics
A comparison table explaining the definitions and units of measurement of SEO (search rankings), AEO (answer citations), and GEO (visibility across all AI output). It also covers the questions that decide where your team should start and the order PION uses to diagnose clients.
GEO and AI search basics
What AEO and GEO mean, how they differ from each other and from SEO, and what brands should check first, explained in the order PION follows when it first takes on a client.
