A company that hires an SEO consultant receives an audit report, a keyword roadmap, and a technical spec, while its own developers and content staff edit the site and publish posts. Under an agency contract, the vendor also handles implementation, and you verify it with URL Inspection in Search Console.
Requests for higher website rankings usually concern the whole site, but Google ranks each page separately. This article explains how to view the Search Console performance report by page, sort your URLs into four categories and choose one target page.
Sort the reasons in the page indexing report into those a request resolves and those that need a page or server fix. Covers where to fix each reason, how to tell the three canonical URL reasons apart, and when and how often to request Google indexing.
Compare SEO agency quotes not by price but by putting scope of work, deliverable ownership, measurement criteria, change-history sharing, link terms and delivery deadlines into one table. This article also explains which Search Console indexing figures to write down before the meeting, why to rule out ranking guarantees, and whether to split the work with a Naver SEO agency.
If you rank high on Google but get no clicks, AI Overviews or ads have taken over the first screen of results, or the query intent doesn't match your page. Learn how to compare Search Console metrics by query and record the first screen for queries ranking in the top 10 with 0 clicks.
Check Google indexing with site: search, Search Console URL Inspection, the Page Indexing report, and the page filter in the Performance report, and judge a single page by its URL Inspection value. Learn how to read each combination of conflicting values and how to recover pages dropped from the index.
How to use Google Search Console, in the order the screens appear after registration. Covers what clicks, impressions, CTR, and average position mean, why the Queries and Pages tab totals don't match, where the indexing and sitemap reports are, and where AI Overview impressions are counted.
Registering with Google Search means verifying ownership in Search Console; search visibility starts only after Google indexes your pages. Covers the steps to register your site with Google, what to record from publishing to the first impression, and what to do for each indexing status if you still don't appear after registering.