Client A's AI answer citation rank, from No. 7 to No. 1

AI answer citation share
7.2% → 27.0%
AI answer citation rank among 24 competitor brands
No. 7 → No. 1
CTA click rate from external visits
13.3%

Engines measured ChatGPT, Gemini, Google AI Overviews, AI Mode

Client A · high-involvement B2C service

AI answer citation share: 7.2% → 27.0%

Among 24 competitor brands

Client A 7.2% → 27.0%, Previous leader 26.7% → 25.8%
Measurement record · Client A

Client A's three metrics and how each one is counted

Client A measurement record
MetricResultHow it is countedCompared atCase report
AI answer citation share7.2% → 27.0%Client A's share of all the times the 24 main competitor brands were selected as sources in AI answers. Based on 7 target questions and 4 engines, summing the last 7 measurements per engine.First and last measurement dayspp. 6, 9
AI answer citation rankNo. 7 → No. 1Based on the same 24 main competitor brands. On the last measurement day, the gap to the previous leader was 1.2%p.First and last measurement daysp. 6
CTA click rate from external visits13.3%The share of external sessions in which an in-article button for a quote, a service inquiry or a phone call was clicked. Sessions arriving from the client's main website are excluded. This metric is different from the number of consultation requests received.Verification datepp. 5, 9
PION's work

PION chose the questions, structured the articles and tuned the CTAs

  1. 01

    Choosing questions

    1. Community wording Search volume Consultation notes
    2. Questions likely to convert
  2. 02

    Structuring articles

    1. Search question
    2. Official answer
    3. Comparison details
    4. Consultation CTA
  3. 03

    CTA tuning

    1. Quote Service inquiry Phone call
    2. Check click response
    3. Adjust wording and placement
Measurement conditions and sources

How these numbers were measured

Client A measurement conditions
Measurement period2026.7.27~8.24, no measurement 7.29~8.1
Content publishing2026.8.4, 6 articles
Engines measuredChatGPT, Gemini, Google AI Overviews, AI Mode
Question7 target questions
Compared against24 main competitor brands
Share calculationSum of the latest 7 measurements per engine
Rank comparisonNo. 7 measured 2026.7.27, No. 1 measured 2026.8.24
CTA click rate calculationExternal sessions, verified as of 2026.8.26
Data sourcesAI answer text and citation records, CTA event logs
Scope of interpretationBefore-and-after observation, not an experiment that isolates other factors

The case report covers how the questions were chosen, how the published articles were structured and how the CTAs were adjusted.

Get the case report 9-page PDF
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What the analysis report includes

Full answer
Full answers from the 4 engines
Competitor brands
Main competitor brands that appeared instead of your brand
Cited sources
Pages the answers cite
Bot access check
Whether AI search bots are blocked
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