Choosing an Agency

Research, guides and practical advice on AI search, GEO and AEO.

• Guide · September 4, 2026

  Choosing an AEO or GEO marketing agency: What to check and which sources AI cites

  Understand what AEO and GEO agencies do, which sources AI cites when recommending agencies, and what evidence, questions, and traffic data to check in a proposal.

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• Guide · August 1, 2026

  GEO agency recommendations: Why AI answers change and how to choose

  We asked ChatGPT and Gemini for GEO agency recommendations 44 times and tallied 601 cited sources. Here is why the answers change every time, and the five items to verify before signing a contract.

  Read article: GEO agency recommendations: Why AI answers change and how to choose