Articles tagged AI
Content and structure
Latest
To get ChatGPT, Perplexity, Gemini, and Claude to cite your brand's content in their answers, you need definition sentences, a heading hierarchy, an FAQ format, source citations, and schema markup together. This guide covers article format, trust signals, topic clusters, and citation measurement, in that order.
AI ads
ChatGPT Ads advertisers get standard metrics such as impressions, clicks, and spend, plus conversion metrics captured through the pixel and the Conversions API, but not raw conversation text or the absolute frequency of questions within a category. This article explains the scope set out in OpenAI's official documentation and the reasons behind it.
AI ads
Korean legal entities can now run ChatGPT ads themselves through OpenAI Ads Manager, and ads for users in Korea started on June 19, 2026. This article covers the sign-up requirements, where ads appear, the data you get and the data you don't, how ads differ from citations in the answer body, and the order in which to start.
AI answer visibility
ChatGPT, Perplexity, Gemini, and Claude differ in how they show citations, whether they run real-time search, and which pages they favor. This article compares the four engines' citation patterns in a table and engine-by-engine notes, and explains how to decide by measurement which engine to work on first.
Content and structure
This article explains the characteristics of pages that ChatGPT, Perplexity, and Google AI Overviews often excerpt into their answers. It covers first-sentence answers, question-style headings, schema that matches the body, authoritative sources within sentences, and a two-tier layout of a short answer and a long body, along with priorities by page type.
GEO and AI search basics
A comparison table explaining the definitions and units of measurement of SEO (search rankings), AEO (answer citations), and GEO (visibility across all AI output). It also covers the questions that decide where your team should start and the order PION uses to diagnose clients.
GEO and AI search basics
What AEO and GEO mean, how they differ from each other and from SEO, and what brands should check first, explained in the order PION follows when it first takes on a client.
