AI
Research, guides and practical advice on AI search, GEO and AEO.
Guide ·
How to structure content to increase AI search citations
A step-by-step breakdown of the structural design principles that get AI search engines like ChatGPT, Perplexity, Gemini, and Claude to cite your brand's content in their answers. It covers the five content conditions that raise citation odds and how to design trust signals.
Read article: How to structure content to increase AI search citationsData ·
The data you can and cannot get from ChatGPT Ads
PION breaks down, based on OpenAI's official documentation, everything advertisers can get from ChatGPT Ads—standard metrics, conversions, and Conversation Insights—and what they cannot, including raw conversations and absolute query frequency.
Read article: The data you can and cannot get from ChatGPT AdsAI ·
ChatGPT has launched ads: what it means for Korean brands
ChatGPT ads launched in the US in February 2026, and a self-serve Ads Manager rolled out in May. PION breaks down the Korea launch timeline, the ad-answer separation principle, and how Korean brands should respond.
Read article: ChatGPT has launched ads: what it means for Korean brandsResearch ·
Perplexity, Gemini, Claude: how citation patterns differ by engine
Compare how ChatGPT, Perplexity, Gemini, and Claude display citations, including source diversity, update cycles, and optimization signals. Includes a comparison table, detailed analysis of each engine, and PION's priorities for optimizing all four simultaneously.
Read article: Perplexity, Gemini, Claude: how citation patterns differ by engineResearch ·
5 characteristics of pages that AI cites
We lay out, by PION's measurement standards, the five structural characteristics of pages that ChatGPT, Perplexity, and Google AI Overviews frequently excerpt into their answer bodies: definition sentence, heading hierarchy, schema, authoritative citation, and layered structure.
Read article: 5 characteristics of pages that AI citesGuide ·
SEO vs. AEO vs. GEO: the differences and which to adopt first
A comparison table and decision criteria covering the definitions, units of measurement, and adoption order of SEO (rankings), AEO (answer citations), and GEO (AI output visibility), including the four-step flow PION uses to diagnose clients.
Read article: SEO vs. AEO vs. GEO: the differences and which to adopt firstAI ·
What are AEO and GEO? Marketing as search becomes answers
PION breaks down the definitions of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), how they differ from SEO, and the four things brands must prepare for in the AI search era.
Read article: What are AEO and GEO? Marketing as search becomes answers