Articles tagged Research
AI ads
Latest
Korean legal entities can now run ChatGPT ads themselves through OpenAI Ads Manager, and ads for users in Korea started on June 19, 2026. This article covers the sign-up requirements, where ads appear, the data you get and the data you don't, how ads differ from citations in the answer body, and the order in which to start.
AI answer visibility
ChatGPT, Perplexity, Gemini, and Claude differ in how they show citations, whether they run real-time search, and which pages they favor. This article compares the four engines' citation patterns in a table and engine-by-engine notes, and explains how to decide by measurement which engine to work on first.
Content and structure
This article explains the characteristics of pages that ChatGPT, Perplexity, and Google AI Overviews often excerpt into their answers. It covers first-sentence answers, question-style headings, schema that matches the body, authoritative sources within sentences, and a two-tier layout of a short answer and a long body, along with priorities by page type.
PION
We compare PION with general SEO agencies and overseas AEO SaaS (Otterly, Profound, etc.) on the same criteria. Covering Korean-language question measurement, publishing on a domain the brand owns, and a full service that runs measurement, content creation, and publishing for you, we explain which organizations each option suits.
