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Before hiring a blog agency: decide where posts are published and who owns them
The economic rights in content written by a blog agency pass to your company only if the contract contains an assignment clause, and whether a post stays up or is deleted is decided by the owner of the domain and account where it was published. Citing the original text of laws and terms, this article also explains ownership by publishing channel, the difference between an assignment and a license, Naver's account policy, and how to disclose reviewer-program posts.