Articles tagged Technology
Content and structure
Latest
To get ChatGPT, Perplexity, Gemini, and Claude to cite your brand's content in their answers, you need definition sentences, a heading hierarchy, an FAQ format, source citations, and schema markup together. This guide covers article format, trust signals, topic clusters, and citation measurement, in that order.
Content and structure
Schema markup for AEO is JSON-LD placed in the page HEAD. Covers which types to use on content articles and company sites, how to write BlogPosting, FAQPage, BreadcrumbList, Organization, and Product, and the tools to validate them before deployment.
Content and structure
This article explains the characteristics of pages that ChatGPT, Perplexity, and Google AI Overviews often excerpt into their answers. It covers first-sentence answers, question-style headings, schema that matches the body, authoritative sources within sentences, and a two-tier layout of a short answer and a long body, along with priorities by page type.
