Guide
Research, guides and practical advice on AI search, GEO and AEO.
Guide ·
How to structure content to increase AI search citations
A step-by-step breakdown of the structural design principles that get AI search engines like ChatGPT, Perplexity, Gemini, and Claude to cite your brand's content in their answers. It covers the five content conditions that raise citation odds and how to design trust signals.
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The complete schema markup guide for AEO: FAQPage, Product, Organization
PION explains how to apply schema markup for AEO, covering BlogPosting, FAQPage, BreadcrumbList, Organization, and Product JSON-LD, along with practical validation tools.
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5 ways to check whether your brand appears in ChatGPT's answers
Five ways to check whether your brand appears in ChatGPT's answers. PION covers multi-engine comparison, share-of-voice, citation back-tracing, and time-series tracking.
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SEO vs. AEO vs. GEO: the differences and which to adopt first
A comparison table and decision criteria covering the definitions, units of measurement, and adoption order of SEO (rankings), AEO (answer citations), and GEO (AI output visibility), including the four-step flow PION uses to diagnose clients.
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What are AEO and GEO? Marketing as search becomes answers
PION breaks down the definitions of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), how they differ from SEO, and the four things brands must prepare for in the AI search era.
Read article: What are AEO and GEO? Marketing as search becomes answers