Articles tagged Guide
Content and structure
Latest
To get ChatGPT, Perplexity, Gemini, and Claude to cite your brand's content in their answers, you need definition sentences, a heading hierarchy, an FAQ format, source citations, and schema markup together. This guide covers article format, trust signals, topic clusters, and citation measurement, in that order.
Content and structure
Schema markup for AEO is JSON-LD placed in the page HEAD. Covers which types to use on content articles and company sites, how to write BlogPosting, FAQPage, BreadcrumbList, Organization, and Product, and the tools to validate them before deployment.
AI answer visibility
A step-by-step guide to checking for yourself whether your brand appears in ChatGPT's answers. It also covers the cost of each method and when to start it: entering prompts into ChatGPT yourself, multi-engine comparison, competitor share of voice (SoV), back-tracing cited sources, and automating repeat measurement.
GEO and AI search basics
A comparison table explaining the definitions and units of measurement of SEO (search rankings), AEO (answer citations), and GEO (visibility across all AI output). It also covers the questions that decide where your team should start and the order PION uses to diagnose clients.
GEO and AI search basics
What AEO and GEO mean, how they differ from each other and from SEO, and what brands should check first, explained in the order PION follows when it first takes on a client.
