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Research

Articles in the Research category

AI answer visibility

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Perplexity, Gemini, Claude: comparing citation patterns by engine

ChatGPT, Perplexity, Gemini, and Claude differ in how they show citations, whether they run real-time search, and which pages they favor. This article compares the four engines' citation patterns in a table and engine-by-engine notes, and explains how to decide by measurement which engine to work on first.

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  • Content and structure

    Characteristics of pages that AI cites

    This article explains the characteristics of pages that ChatGPT, Perplexity, and Google AI Overviews often excerpt into their answers. It covers first-sentence answers, question-style headings, schema that matches the body, authoritative sources within sentences, and a two-tier layout of a short answer and a long body, along with priorities by page type.