ChatGPT Ads management
ChatGPT advertising campaign management for brands entering North America, including ads.openai.com registration, campaigns, context_hint design and Conversation Insights analysis.
The problem we address
For brands entering North America that want to run ChatGPT ads and need help with ads.openai.com eligibility, context_hint design and Conversation Insights. We set up a process for using advertising data in content research and development.
Our approach
- 01
Eligibility review: check the US entity, EIN and category requirements to determine whether advertising is available.
- 02
Campaign management: PION handles ads.openai.com registration, setup and campaign execution on the advertiser's behalf.
- 03
context_hint optimization: use measured data to refine context_hint, a key part of ad matching, and improve placement quality.
- 04
Ad card and funnel design: plan ad card content, landing pages and the conversion funnel.
Frequently asked questions
Can a Korean business run ChatGPT ads?
Self-serve registration is currently limited to US businesses. It requires a Delaware or California entity, EIN, US business address, US payment method and Persona verification. PION cannot run ads for a business with only a Korean entity. OpenAI has said the Korean launch is planned for the coming weeks, without a confirmed date. To prepare, we first use organic GEO to establish a baseline for 50–100 core prompts and prepare content that AI can cite.
Can ads place our brand in the body of a ChatGPT answer?
No. OpenAI's policy separates ads from answers. Ads appear in separate cards labeled Sponsored. Citations in the answer body require organic GEO work, and ads and GEO work best as complementary activities.
What data is available from ChatGPT ads, and what is unavailable?
Available data includes standard metrics (impressions, clicks, CTR, CPC and CPM), Pixel/CAPI conversions, conversation depth, context relevance score and response engagement metrics. After 100 or more impressions, anonymized Conversation Insights provide themes, objections and tone. You cannot access raw conversations, one-to-one links between clicks and conversations, user-level breakdowns, behavioral profiles or absolute query frequency within a category.